Travel & Attractions

Uganda, the Pearl of Africa


Winston Churchill Prime Minister of United Kingdom once dubbed Uganda “The Pearl of Africa”, saying:
“The kingdom of Uganda is a fairy-tale. You climb up … and at the end there is a wonderful new world. The scenery is different, the vegetation is different, the climate is different, and, most of all, the people are different from anything elsewhere to be seen in the whole range of Africa … I say: ‘Concentrate on Uganda’. For magnificence, for variety of form and colour, for profusion of brilliant life – bird, insect, reptile, beast – for vast scale — Uganda is truly the pearl of Africa.”
Uganda has not changed since then; and as a matter of fact, it has become an even better destination. CNN in 2019 placed Bwindi impenetrable forest, home to the Mountain Gorillas as the best destination in the world to visit.
Your trip to Uganda will certainly be the most memorable ever as you plan to interact in the natural with rare primates; the Mountain Gorillas; spectacular viewing of thousands of rare bird species in addition to natural wild game animals barely found in other African safaris; the hippos, crocodiles, tree climbing lions etc.
Like the Swiss, Ugandans are one of the most friendly people you will ever find; distinctly peaceful with a natural welcoming and caring posture to foreign visitors.
To facilitate your Exploration to Uganda, The Pearl of Africa,
The Permanent Mission of Uganda in Geneva is partnering with Swiss Travel Agencies and Swiss Newsletters to show-case Uganda as a must go destination of choice.

Remember, it is always summer in Uganda!




Explore Uganda, the Pearl of Africa acknowledges and seeks to differentiate Uganda as a destination of multiple experiences in one unique place and therefore position us as the most competitive destination in Africa and the world to tourists and tourism investors alike.

Explore Uganda is an invitation to our tourists- both domestic, regional and international to rediscover the magnificence of the Pearl. It is an invitation to delve into; to deep-dive; to discover and rediscover- the depth, range and variety of attractions and experiences that abound in Uganda, the Pearl of Africa. 

Places to visit

Uganda is simply a unique place with plenty to explore: H.E The President of Uganda, Y.K Museveni explained it this way during the recent launch of the brand: the unique terrain, that made the country a “roof of Africa” where Lake Victoria sits, giving birth to the Mighty River Nile that flows through various Ugandan lakes on its way to Alexandria in Egypt, the abundant vegetation, temperate climate, variety of wildlife, strategic location on the Equator, cultural diversity, observed H.E The President of the Republic of Uganda during the Brand Launch, Jan 2022.

The Uganda Wild Life Authority (UWA) ( provides you with an endless number of places to explore in the wild: ranging from viewing of thousands of bird species, The Mountain Gorillas, Chimpanzees, the Rwenzori Mountains, the Water falls, aquatic life etc.